|
Al Gosling founder of the Extreme Sports Channel commented:
“Our vision for EX Freshies was to create a place where
consumers want to hangout – a cool alternative to
overwhelmingly corporate cafés in malls and high streets
around the world. Our mission was to provide the finest
freshly prepared food with great service in an environment
that reflects what we and the EX brand stand for.”
Marvin Share from Retailcorp said “Extreme Sports in Dubai
is a relatively new experience although the market is
growing massively. We are hugely excited to be launching EX
Freshies throughout the region. Our initial feedback from
the customers so far has been mind blowing."
Dan Einzig, founder of
Mystery Design, the overall creative director and ‘brand
guardian’ on the project stated “From the start we have
aimed to create somewhere with an incredibly positive ethos,
which is exciting and fun and that would welcome everyone,
not just those who participate in extreme sports, but who
aspire to the lifestyle whilst being totally true to the
credibility of the EX brand.”
If you think we are
stopping there then you would be mistaken, this is only the
beginning! We are rolling EX Freshies out across the Middle
East and South Africa as we speak while also talking to and
looking for franchise partners on a Worldwide basis, so more
people can enjoy a fresher, healthier and an all-round more
energizing choice. Look out for two more EX Freshies opening
in September and one in both November and December!
For more info on EX Freshies visit
www.exfreshies.com
or contact
sophie@extremeinternational.com
Notes to editors:
About Extreme Group
Extreme Group was
started in 1995 by Al Gosling, founder of the Extreme Sports
Channel and is a collection of businesses with a shared
brand and shared values. Aged 24, passionate about extreme
sports and unable to find a job that interested him, Al set
up Extreme. Today Extreme delivers a range of branded
lifestyle products and services including, Extreme
Entertainment (TV), Ex Stores, Extremepie.com (online
retailer), Extreme Mob (an MVNO mobile phone network),
Extreme Drinks, Extreme Hotels, Ex Parks (sports based theme
parks), Ex Freshies (cafés), Extreme Cred, Ex Travel,
Extreme Element (sports courses and experience voucher
service), Extreme Mayhem (paintball), Extreme Medics, Ex Raw
State (apparel and footwear range). Extreme employs 247
people and operates in more than 70 countries around the
world. The Extreme Sports Channel gives the Extreme brand
continuous 24/7 exposure and reaches over 40 million homes
in 60 countries around the world. For more information
please see the ‘About us’ section or sign up for all news
offers and updates on
www.extremeinternational.com
Contact -
sophie@extremeinternational.com +44 207 244 1000
About Extreme Drinks.
Extreme Drinks started
in 2001 and now has a range of 7 completely natural, award
winning drinks that are sold in 21 countries around the
world. For more information visit
www.extremedrinks.com.
Contact -
anthony@extremedrinks.com +44 207 244 100
About Retailcorp.
Retailcorp represents
the brand retailing arm of Nakheel and part of the Dubai
World (www.dubaiworld.ae)
group of companies.
Retailcorp was created
in 2004 and signaled the birth of a new major player in the
region’s retail market. It focuses on the development of
networks in the region, either by introducing brands that
have not yet penetrated the market or by re-structuring
fragmented segments of retailing. It provides strategic
expertise, management and financing services and facilitates
many aspects of the development of a brand in the region
thanks to its special status. |
