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Extreme
Entertainment is working in partnership with Sekwa7prod,
broadcasting as One4One TV, to add new paintball content
to its catalogue for 2008.
Extreme Entertainment, part of the SMT Group, will be
adding paintball content to its catalogue for 2008 in a
working partnership with the French production company
Sekwa7prod, now the world’s leading producer of
paintball footage. Paintball remains a fast growing
extreme sport; already hugely popular in the US (3rd in
the top US action sports participation with 10 millions
participants in 2005 - source: SGMA 2006), it is swiftly
becoming a main-stream sport across Europe.
Paintball content is a good fit with Extreme
Entertainment’s existing portfolio of action-packed
programs. The paintball programming will be produced in
association with Sekwa7prod, producer of the popular
paintball website One4one.tv. One4one.tv is already
achieving an impressive audience growth; with just over
1 million movie-views in 2006 they are on target to
reach 1.7 million movie-views and down-loads in 2007,
essentially proving that the audience for paintball
content exists but is as yet ‘untapped’.
Beatrice Sollier, Sales director for Extreme
Entertainment said “We are pleased to be adding
paintball programs to our catalogue and we believe that
now we’ve found the right format, our clients will
definitely enjoy the action-packed content. Paintball is
fun to play and fun to watch and the TV opportunity is
obvious. Working with Sekwa7prod, who know the sport so
well and whose productions are already popular on the
internet, is an entirely logical collaboration.”
The production of content is already well underway and
the first documentary is on schedule for completion in
spring 2008.
Mathieu Luquet, General Manager of Sekwa7prod, added,
“It has always been one of our ultimate goals to bring
paintball to TV. After starting with the internet
web-casts, we recently opened the first video-on-demand
channel dedicated to the sport of paintball (available
is the US). The next logical step is mainstream TV and
we certainly couldn't find a better partner to achieve
this than Extreme Entertainment. Competitive paintball
is a blast - really fast and entertaining, and we firmly
believe that it has the potential to be a great sport to
show on TV. The real challenge has obviously been in
finding the right content to entertain and interest a
wide-stream audience, and we are already working with
Extreme Entertainment on a great documentary format.
This will be distinctly different from the existing
web-cast footage that is clearly geared to those that
participate in the sport.”
The focus of the programming will be on paintball
personalities and ‘lifestyle’, with coverage of not only
the tournament scene but also the dramatic scenario side
of the sport.
Extreme Entertainment and Sekwa7prod will attend MIP in
Cannes this year to present paintball content to
national and international TV channels and distributors
such as Fox Networks worldwide, The Extreme Sport
Channel, Channel 4, National Geographic, etc.
Editor's notes
About Extreme Entertainment
Extreme Entertainment is part of The SMT Group which was
formed in 2005 following the merger between Extreme
Entertainment and Media Action Sports (MAS). Extreme
Entertainment provides the domestic and international
market place with entertaining, high quality and
innovative content in a wide variety of genres and has
established a wide range of categories in its portfolio;
these include the new categories formats, lifestyle and
factual as well as maintaining the long-standing genres
of science and technology and sports, travel and
adventure. With an authentic position in the global
market, Extreme Entertainment counts National
Geographic, Discovery, Sony Pictures Entertainment, Fox
and Channel 4 and 5 in the UK amongst its clients.
For further press information about Extreme
Entertainment and SMT please contact:
Beatrice Sollier
T 0044 (0)207 886 0766
E
sales@extreme-entertainment.tv
W
www.extreme-entertainment.tv
About Sekwa7prod
Sekwa7prod company is the world leader in producing and
broadcasting paintball since 2004. Based in France,
Sekwa7prod focus in bringing paintball to larger
audiences on different medias such as the internet,
mobile phones, Video on Demand, Peer to Peer TV, Cable
and satellite TV and more.
Sekwa7prod operates the international paintball website
www.one4one.tv, and is the creator of the first video on
demand channel dedicated to paintball, The Paintball
Channel.
For further press information about one4one TV please
contact:
Mathieu Luquet
T 0033 (0)675 497036
E video@one4one.tv
W www.one4one.tv
To download
this Press Release as a .pdf
Click Here
Any questions
regarding this news article please email
matt@extremeinternational.com |
